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This web site leshardwickgrey.co.uk has the following in the homepage, "Beautiful, high quality bespoke furniture; design." We noticed that the website also stated " And individually made to your specification." It also said " Designs and makes unique items of bespoke furniture. Created using traditional techniques and celebrating the splendour of natural woods like Sycamore, Cherry, Walnut, Oak, Maple and Ash. Designed and made in North Lincolnshire." The header had Bespoke as the highest ranking optimized keyword. It is followed by Handmade, Furniture, and hardwood which isn't as ranked as highly as Bespoke. The next words leshardwickgrey.co.uk used was custom. unique was included but might not be understood by search crawlers.